The Latin word “amatum” can be translated as “love”. In our case it is the love for potentials, talents and skills.

AMATUM is a start-up – THE platform for career planning, skill development and career management.

This takes into account digitalization and economic developments in a globalized world. AMATUM combines the four sub-disciplines AMATUM People, AMATUM Academy, AMATUM Agency and AMATUM Arts for the benefit of our stars.

Innovative products such as the career platform.com, which provides all necessary information, tools and instructions for a self-determined career, the AMATUM CPT1 training or AMATUM CVS1 are our unique selling proposition. The range of services includes experienced consultants, trainers, coaches who develop and manage individual offers and group dynamic processes according to the client’s needs.

Our slogan is AMATUM – BIG UP! and BIG UP! is to be understood as big as possible:

  • Recognition for a risk taken
  • Recognition for excellent performance,
  • Recognition for demonstrated competence.

The “rough diamonds” mentioned at the beginning are people with potential, with power and with a longing for more. They want to make a difference, first and foremost themselves.
We turn the rough diamonds into a piece of jewellery with the highest possible carat and best purity values. Decisive, in addition to our professional offers and support measures, are the individual perspectives of our “diamonds”, which result from

  • intrinsic motivation,
  • Visions and definition of goals,
  • Communication and cooperation,
  • Agreement and consensus,
  • Peace with yourself and with others,
  • Criticism and critical faculties.


Our mission: As and with AMATUM – BIG UP! we are the partner who recognizes potentials and skills and offers help for self-help in order to successfully follow a self-motivated and self-chosen path.
We make career planning, further education and individual promotion of talents not only our trademark, but a unique path to self-realization.

Our vision: AMATUM – BIG UP! We are the number 1 among talent managers and career consultants. AMATUM is becoming a synonym for successful careers and exciting lives.

AMATUM values: AMATUM BIG UP! recognition, learning, self-determination, creativity, growth, reliability

The masculine form chosen on our website always refers to female, male and different persons at the same time. A triple designation has been omitted in order to improve readability. At AMATUM, the focus is on skills.